Sara Edgar | AI Search & Digital Strategist

Driving Global Growth Through Future-Ready Omnichannel Marketing

About Me

Hello, I’m Sara Edgar, a digital growth leader who specializes in building acquisition systems from the ground up, connecting organic search, AI-era discovery, paid media, and product-led growth (PLG) into unified strategies that drive traffic, qualified leads, and revenue.

My work focuses on helping global brands stay discoverable and competitive as AI and omnichannel experiences transform how people search, decide, and connect. From AI search optimization to integrated digital strategy, my work bridges creativity, data and technology to drive business growth.

Having worked across the US, Europe, and Asia, I bring a cross-cultural perspective to growth by combining creative content, technical SEO, and AI-driven insights to scale results globally.

Explore My Work Experience

Core Expertise

AI Search & LLM Visibility Growth

Designing frameworks that enhance how content is interpreted by AI search engines and Large Language Models (LLMs), increasing visibility across generative search and conversational discovery platforms.

Global Multimodal SEO (Text + Video)

Building text + video ecosystems to strengthen brand discoverability across Google, YouTube, and emerging AI interfaces.
Scaling multilingual strategies globally for consistent market performance.

Omnichannel Digital Growth Strategy

Integrating organic, paid, content, and lifecycle marketing into one cohesive growth system powered by AI insights and cross-channel data.

Full-Funnel Analytics & Performance Architecture

Turning complex data (AI visibility signals, CTR trends, content engagement) into actionable, scalable growth strategies for company revenue expansion.

Featured Projects

LLM Visibility Framework
"Increased ~600% in ChatGPT visibility "

Created and globally rolled out the company's first framework for AI-driven content discovery. Redesigned content architecture for LLM readability, increasing chatbot-driven visits by +586% and organic traffic by +25% all within 4 weeks.

This framework became part of a global initiative helping teams adapt to AI-first search signals across markets.

Global Multimodal SEO Pilot
"67% of pages improved ranking on Google"

Launched the company's first multimodal SEO pilot, embedding optimized YouTube videos into high-traffic editorial articles.

Google rapidly indexed the embedded content, 67% of pages improved rankings and 40% reached #1 position, doubling organic traffic within 4 weeks. Became the blueprint for the company's global video SEO strategy.