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Career Summary
Career Summary
Across 14+ years, my work has focused on building digital acquisition systems from the ground up in fast-moving environments. From serving as COO of a startup, to leading content and AI search initiatives at a global fintech, and now heading Digital Acquisition & PLG at one of the world's largest software companies, I've consistently connected search signals, customer behavior, and business objectives to build data-driven strategies that scale across teams and markets.
Fluent in English and Japanese
Author of "12 Rules of Working in Tech" (Published January 1, 2025).
Salesforce | Head of Digital Acquision & PLG
Oct '25 - Present
Expanded responsibility from leading SMB digital growth to heading Digital Acquisition & PLG across the Salesforce.com/jp ecosystem, one of Salesforce's largest international markets.
Built Salesforce Japan's digital acquisition foundation from the ground up by connecting AI Search (AEO), paid media, product-led growth (PLG), organic search, technical SEO, data analytics, and digital experiences into a unified acquisition model that strengthens customer acquisition, conversion, and pipeline growth.
My Impact
My Impact
Digital Acquisition Transformation: Built Salesforce Japan's first digital acquisition operating model, increasing digital lead generation by 300× YoY across SEO, SEM, and PLG initiatives.
Product-Led Growth: Accelerated self-serve trial signups by 105% YoY, with approximately 90% meeting high-quality lead criteria.
AEO: Established Salesforce Japan's first Search Single Source of Truth (SSOT), translating search demand, customer intent, competitive gaps, and AI-driven zero-click trends into scalable SEO/SEM execution and measurement frameworks.
Local-Global: Created local-to-global technical SEO frameworks, generating approximately 10% of total blog traffic from a single locally created content initiative.
Square | Content Lead, Global
Apr '22 - Oct '25
Led Square Japan's owned media portfolio of Editorial, SEO, social media, and YouTube by managing 4M+ annual unique visitors and 800K+ social followers, making Japan the company's largest editorial traffic market globally.
Expanded into a global role to pioneer the company's LLM visibility and multimodal SEO strategy in collaboration with the global CMO, VP Marketing, and international SEO partners.
My Impact
My Impact
LLM Visibility Framework (Global): Created and globally rolled out one of the company's first LLM visibility frameworks, increasing LLM-driven visits by 586% and organic traffic by 25% within four weeks.
AI Search Measurement: Led the global rollout of AI Overviews tracking across the US, Canada, Australia, the UK, and Europe, enabling regional teams to measure post-AI search visibility and CTR impact.
Organic Acquisition: Generated 51% of global traffic while simultaneously improving conversion rates by 28% through organic tactics, earning us the #1 performance market ranking.
Video Search (VSEO): Pioneered the company's first Video Search Engine Optimization (VSEO) strategy, increasing YouTube subscribers by 20× YoY through influencer partnerships and targeted content.
Testimonial Acquisition: Launched the company's first testimonial lead generation program, increasing qualified leads by 150%.
Yozeph Co., Ltd. | Chief Operating Officer
Apr '18 - Mar '22
As COO of a health-focused company, I took on the challenge of building a natural food store from the ground up.
This involved everything from B2B supplier development and contract negotiation to designing the physical store and creating a go-digital platform for 300+ products. I led a team of 20 in a fast-paced environment, focusing on user acquisition through online and offline channels.
My Impact
My Impact
Topline Growth: By implementing strategic SEO and content optimization, we achieved a 400% increase in monthly revenue and a 350% improvement in e-commerce conversion rates.
Digital Growth: Successfully launched newly created an online shop & an corporate homepage and increased unique visitors 15x via internal linking & back linking strategies.
Social Commerce: Boosted Instagram followers by 10x through influencer network, enhancing sales by 20% with SNS shopping system.
Business Operations: Reduced operational hours by 80 hours per month through the integration of automated systems and streamlining operations.
YA-MAN LTD. | E-commerce Digital Sales Lead & Product Marketing Manager
Apr '13 - Jun '17
My time at YA-MAN was a period of rapid growth and innovation.
I worked in the US, Hong kong and Japan to lead Go-to-marketing and digital content strategy for company growth with CEO and COO for the large global health & food company, YA-MAN. I was responsible for launching 2 new business units and B2B key account management to maximise e-commerce client revenue with owned / earned media.
This experience solidified my understanding of the power of combining compelling narratives with strategic marketing to drive significant business results.
My Impact
My Impact
TV Commerce: Presented on TV over 400 times, recorded the highest sales ever on TV shows of TBS “King's Branch” & Fuji TV “Non-Stop”.
No.1 Sales: Recognized with the President’s Award for No.1 sales performance for two consecutive years.
Global Product Launches: Achieved $400M in revenue from product sales, driven by the launch of 17 hit products and the development of compelling storytelling-driven content that resonated with diverse markets across the US, Singapore, Hong Kong, and Japan.
New Business Development: Launched the company’s FIRST healthy foods from multiple major brands which had sold over 12M cumulative sales.
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