Professional Experience

Career Summary

13+ years of experience in digital marketing driving significant revenue growth and brand visibility for global organizations across diverse industries, including Tech, Health, and Food.
Proven ability to develop and execute comprehensive SEO & content strategies across multiple channels (organic search, social media, video, editorial) across the US, Europe, and APAC.
Expertise in building and managing high-performing teams, optimizing user acquisition and conversion, and leveraging data analytics to achieve measurable business results.
Author of "12 Rules of Working in Tech" (Published January 1, 2025).

Square | Content & Social Media Marketing Lead

Apr '22 - Present

At Square, I spearheaded content strategy across Editorial, SEO, Social Media, and Video, leading a high-performing team to achieve significant growth.
My focus was on maximizing the impact of our owned media, including the 4M+ yearly Unique Visitors media called “Town Square” and our 800K+ strong social media presence.
By collaborating with international teams and implementing data-driven strategies, we achieved remarkable results.

My Impact

Generated 51% of global traffic while simultaneously improving conversion rates by 28% through organic tactics, earning us the #1 performance market ranking.
Pioneered a global Video Search Engine Optimization (VSEO) strategy and saw a 20x YoY increase in YouTube subscriptions through influencer partnerships and targeted content.
Launched the first-ever testimonial lead-generation campaign, resulting in a 150% increase in qualified leads.

Yozeph Co., Ltd. | Chief Operating Officer

Apr '18 - Mar '22

As COO of a health-focused company, I took on the challenge of building a natural food store from the ground up.
This involved everything from B2B supplier development and contract negotiation to designing the physical store and creating a go-digital platform for 300+ products. I led a team of 20 in a fast-paced environment, focusing on user acquisition through online and offline channels.

My Impact

By implementing strategic SEO and content optimization, we achieved a 400% increase in monthly revenue and a 350% improvement in e-commerce conversion rates.
Successfully lanched newly created an online shop & an corporate homepage and increased unique visitors 15x via internal linking & back linking strategies.
Boosted Instagram followers by 10x through influencer network, enhancing sales by 20% with SNS shopping system.
Reduced operational hours by 80 hours per month through the integration of automated systems and streamlining operations.

YA-MAN LTD. | E-commerce Digital Sales Manager

Apr '13 - Jun '17

My time at YA-MAN was a period of rapid growth and innovation.
I worked in the US, Hong kong and Japan to lead Go-to-marketing and digital content strategy for company growth with CEO and COO for the large global health & food company, YA-MAN. I was responsible for launching 2 new business units and B2B key account management to maximise e-commerce client revenue with owned / earned media.
This experience solidified my understanding of the power of combining compelling narratives with strategic marketing to drive significant business results.

My Impact

Presented on TV over 400 times, recorded the highest sales ever on TV shows of TBS “King's Branch” & Fuji TV “Non-Stop”.
Recognized with the President’s Award for No.1 sales performance for two consecutive years.
Achieved $400M in revenue from product sales, driven by the launch of 17 hit products and the development of compelling storytelling-driven content that resonated with diverse markets across the US, Singapore, Hong Kong, and Japan.
Launched the company’s FIRST healthy foods from multiple major brands which had sold over 12M cumulative sales.

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