I led a comprehensive, data-driven approach, encompassing:

• Technical SEO Audit: Identified and resolved technical SEO issues hindering site performance, including site speed, mobile responsiveness, and crawlability.

• Keyword Research & Strategy: Conducted in-depth keyword research to identify high-value keywords with search volume and relevance to Block's target audience. Developed a targeted keyword strategy aligned with business objectives.

• Content Strategy & Creation: Developed a content calendar focused on creating high-quality, user-centric content optimized for target keywords and user intent. This included articles, blog posts, guides, and other content formats.

• On-Page Optimization: Optimized existing and new content for target keywords, ensuring proper use of title tags, meta descriptions, header tags, and other on-page elements.

• Off-Page Optimization: Implemented a strategic link-building campaign to acquire high-quality backlinks from authoritative sources, improving domain authority and search rankings.

• Performance Tracking & Analysis: Continuously monitored and analyzed key SEO metrics, including organic traffic, keyword rankings, conversion rates, and user behavior, to identify areas for improvement and refine the strategy.

• Generated 51% of Global Organic Traffic:
  Generated a substantial 51% of global traffic through organic search, demonstrating the effectiveness of the SEO strategy in expanding reach and visibility. 

• 28% Lift in Organic Conversion Rates:
  Improved conversion rates by 28% through organic tactics, proving the impact of the content in driving desired user actions and business outcomes. (Include a visual: Before-and-after comparison chart of conversion rates)

• #1 Market Ranking:
  Achieved #1 market ranking for key target keywords, demonstrating the success of the SEO strategy in dominating search results and capturing valuable organic traffic.