Sara Edgar | AI Search & Digital Strategist

Driving Global Growth Through Future-Ready Omnichannel Marketing

About Me

Hello, I’m Sara Edgar, a global marketing leader with over 13 years of experience driving digital growth across tech, health, and food industries.

My work focuses on helping global brands stay discoverable and competitive as AI and omnichannel experiences transform how people search, decide, and connect. From AI search optimization to integrated digital strategy, my work bridges creativity, data and technology to drive business growth.

Having worked across the US, Europe, and Asia, I bring a cross-cultural perspective to growth by combining creative content, technical SEO, and AI-driven insights to scale results globally.

Explore My Work Experience

Core Expertise

AI Search & LLM Visibility Growth

Designing frameworks that enhance how content is interpreted by AI search engines and Large Language Models (LLMs), increasing visibility across generative search and conversational discovery platforms.

Global Multimodal SEO (Text + Video)

Building text + video ecosystems to strengthen brand discoverability across Google, YouTube, and emerging AI interfaces.
Scaling multilingual strategies globally for consistent market performance.

Omnichannel Digital Growth Strategy

Integrating organic, paid, content, and lifecycle marketing into one cohesive growth system powered by AI insights and cross-channel data.

Full-Funnel Analytics & Performance Architecture

Turning complex data (AI visibility signals, CTR trends, content engagement) into actionable, scalable growth strategies for company revenue expansion.

Featured Projects

Global LLM Visibility Optimization Framework
Increased ~600% in ChatGPT visibility

Redesigned content for AI readability using a 5-element optimization model, increasing chatbot visits +586% and organic traffic +25% within 4 weeks.

This framework demonstrated that LLM readability is emerging as a key KPI for AI-first SEO visibility and is now part of a global initiative helping teams adapt to AI-driven search signals across markets.

Global Multimodal SEO Playbook
67% of pages improved ranking on Google

Launched global’s first multimodal SEO pilot, embedding optimized YouTube short-from videos into high-traffic articles.

67% of pages improved rankings; 40% reached #1 position; Google aggressively indexing expanded to video content, doubling traffic in just 4 weeks. (Japan, 2025)